Objective

Kue Cubit is a traditional Indonesian street snack (Literally means "Pinch Cake") in a form of small pancake. Cubite! offers Kue Cubit with a touch of creativity by substituting chocolate sprinkles as a common topping with another ingredients: such as KitKat, Kinder, Malteasers, and Resee's Peanut Butter Cup. The goal is to make the visual attractive to teens and foodies in Jakarta.

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Solution

The visual approach involves a mix of pop art characteristics, comic aesthethics and vector illustrations. These  approach could be attractive and could reach teenagers and food bloggers, which is their target market.​

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