GREEN BAMBOO RESIDENCE

Objective

Green Bamboo Residence is a hotel designed for business travellers.
Strategically located in Jakarta’s central business district, the hotel offers 99 superior rooms with luxurious facilities. They want to show their edgy, disciplined, clean and earthy quality in their new identity to attract both local and international travelers.

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Solution

The new visual identity is used to give an overall warm and luxurious impression with black and beige as the main visual. The circles in the logo represents the organic feel, while in contrast, the symmetrical geometric lines gives a clean edgy look to communicate the disciplined quality the hotel wants to highlight

to the consumer.